Dr Tan Wah Pheow
Dr Tan Wah Pheow heads the Centre for Applied Behavioural & Social Sciences at Temasek Polytechnic. He is trained as a cognitive psychologist, obtained his bachelor’s and Master’s in Social Sciences (Psychology) from the National University of Singapore, and his PhD in Psychology with a minor in Statistics from Iowa State University. His area of expertise includes judgment and decision making, behavioural insights and human factors. Wah Pheow has extensive experience in conducting applied behavioural science research in collaboration with the industry. He was instrumental in setting up the Centre for Applied Behavioural & Social Sciences and the Behavioural Insights Collaboratory in Temasek Polytechnic and is also the lead researcher for the Behavioural Insights Collaboratory. Since 2016, Wah Pheow has directly supervised or served as a consultant to numerous BI projects that were conducted within Temasek Polytechnic, or in collaboration with external partners. Since 2018, Wah Pheow has conducted courses on Behavioural Insights for professionals from various industry sectors.