At the end of this course, you will be able to:
- Identify the sales process in a MICE activity
- Discuss marketing strategies that can be used in MICE
- Examine trends and challenges in the MICE industry
- Discuss revenue management
- Identify post-event evaluation methods for MICE events
Mode of Assessment
Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic.
Group discussion/sharing – measure participants’ ability to reflect and apply learning and active participation in discussions.
Level
Intermediate
Certification
Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.
